On April 28, 2026, Freepik — the stock-asset library — rebranded its entire company and product line under the Magnific name, the AI upscaler it had acquired back in May 2024. If you used Magnific AI for upscaling and detail generation, or Freepik for stock assets, and you're confused about what happened to either one, here's the actual sequence of events and what it changes for you.
What actually happened
This wasn't a merger of two separate companies — Freepik already owned Magnific. What changed on April 28, 2026 is that Freepik folded its fragmented portfolio (the Freepik stock library, the Magnific upscaler, and several smaller AI tools operating under separate brand names) into a single, unified brand: Magnific. The company now reports $200 million in annual recurring revenue, more than 1 million paid subscribers, and enterprise adoption across clients including the BBC, DeliveryHero, and Guess.
The practical reason for the consolidation is a familiar one for a company running multiple overlapping AI products under different names: confusing positioning. Customers didn't know whether "Freepik" or "Magnific" was the AI product, since both names were doing AI-image work by 2026. Unifying under one name — the one with the stronger AI-native reputation — is a straightforward fix.
What actually changed for users
If you had a Magnific AI subscription for upscaling, the core product is functionally the same tool, now sitting inside a broader combined plan structure that also includes Freepik's stock-asset library and its other generative tools. Pricing shifted from Magnific's old standalone paid tier (previously around $39/mo) to a lower-cost freemium structure closer to $14–15/mo, reflecting the bundled, higher-volume positioning of the combined product rather than a standalone premium upscaler.
If you were a Freepik stock-asset customer who never touched the AI upscaling side, nothing about your workflow changes beyond the name on the invoice — the stock library is still there, just under the new umbrella brand.
Where this leaves the AI upscaling category
Magnific AI remains a strong pick for turning rough drafts into print-ready, heavily-detailed images — that capability didn't change, only the pricing and the brand it sits under. If your priority is a straightforward one-click photo enhancer rather than heavy AI reimagining, Topaz Photo AI is worth comparing directly — it takes a more conservative, less generative approach to sharpening and denoising than Magnific's detail-generation style.
FAQ
Do I need a new account if I already had a Magnific AI subscription? No — existing Magnific accounts carried over under the unified brand. The rebrand changed the company and pricing structure around the product, not the login you already have.
Is the old Freepik stock library still available? Yes — the stock-asset library is still part of the combined product, now positioned as one piece of a broader AI creative platform rather than a separate brand.
Did the actual upscaling technology change, or just the name and price? Based on available information as of this writing, the core upscaling model is the same technology Magnific shipped before the rebrand — the changes are organizational (unified brand) and commercial (new bundled pricing), not a new underlying model.
Should I still compare Magnific against Topaz Photo AI and other upscalers? Yes — the rebrand doesn't change the competitive picture. Compare on actual output style: Magnific leans toward heavy AI reimagining and added detail, while Topaz Photo AI and similar tools lean toward conservative, faithful enhancement.
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*News and pricing details reviewed as they change. Last updated August 2026.*
Bogdex · Founder & editor, woska
Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list.