Termly is the best pick for single-site, US-leaning small businesses that want a guided, non-technical setup at a low price — paid plans are $14 a month ($10 annual) and a free tier exists. iubenda is the best pick for EU or multilingual sites and anyone who wants clause-level control, with 27 languages and a connector that lets Claude or ChatGPT set up policies and banners for you. Neither is a legal service, and neither writes your privacy policy with generative AI — but if your site uses AI chatbots or sends visitor data to AI tools, both can help you disclose it.
The two, in one line each
Termly offers questionnaire-based privacy policy generators plus a cookie scanner and consent banner for websites, with a free tier.
iubenda is a privacy and cookie policy generator with a consent banner, site scanning, and 27 languages, plus a Claude and ChatGPT connector.
Where each one actually wins
Termly wins on simplicity and cost. Its free plan gives you one basic policy, 10,000 banner views a month, and quarterly scans with a Termly logo; Starter is $14 a month ($10 annual) and Pro+ is $20 a month ($15 annual), which adds unlimited policies, weekly scans, logo removal, multi-language banners, Google Consent Mode v2, and IAB TCF support. Its policies come from a questionnaire built on attorney-drafted templates, and it offers an "AI Business & Tools" policy type that helps you disclose chatbot or generative-AI use and any sharing of data with third-party AI platforms. Notably, Termly's own FAQ advises against using ChatGPT to write your privacy policy.
iubenda wins on language coverage and flexibility. Its free plan allows up to three third-party clauses in one language, with a banner that deactivates above 5,000 pageviews a month; Essentials is $6.99 a month ($5.99 annual), Advanced $27.99 ($24.99 annual), and Ultimate $119.99 ($99.99 annual), with all plans offering a 14-day trial and overage priced per 1,000 pageviews. It stresses 27 languages (explicitly not AI-translated) and per-site clause control. Its newer angle is an official connector for Claude and ChatGPT built on MCP, with 28 tools to create sites, run scans, generate policies, and configure banners, confirming before anything is finalized or deleted. Reviewers note setup is more complex and costs can be harder to predict because of the overage pricing.
If you're a US-based single-site business that wants the cheapest, simplest path, Termly is the more direct fit. If you serve EU visitors, need many languages, or want to configure compliance through your AI assistant, iubenda is the better match.
Quick comparison
| Tool | Starting price (monthly billing) | Core job | Best fit |
|---|---|---|---|
| Termly | Free tier; Starter $14/mo ($10 annual) | Policy generators + cookie scanner + banner | Single-site, US-leaning small businesses |
| iubenda | Free tier; Essentials $6.99/mo ($5.99 annual) | Policy generator + banner + 27 languages | EU and multilingual sites |
*Prices as listed by each vendor in October 2026; both bill per site. The video above is a Termly walkthrough.*
Which one should you use?
Choose Termly if you want a guided questionnaire, simple pricing, and a free tier for a single site. Choose iubenda if you need many languages, clause-level control, or want to manage compliance through Claude or ChatGPT.
FAQ
Is a generated privacy policy legal advice? No. Termly states it is not a law firm and does not provide legal advice, and iubenda's terms say its documents are generated automatically and don't constitute legal advice. You remain responsible for confirming your policy fits your business and the laws that apply to you.
Do I need to mention AI in my privacy policy? If your site uses an AI chatbot or passes visitor data to AI platforms, disclosing that is increasingly expected in many jurisdictions. Termly has a dedicated AI policy type for this; for exact requirements where you operate, ask a lawyer.
Can I just ask ChatGPT to write my privacy policy? Termly's FAQ explicitly says you should not use an AI model like ChatGPT to make your privacy policy, since it can't scan your actual cookies and data flows. iubenda's connector instead lets an assistant drive iubenda's own generator and scanner.
What happens if I cancel? Both are subscription services priced per site. Termly notes that cancelling a paid plan means losing access to your hosted policies, so check how your policy is embedded before cancelling either one.
Do these tools block cookies before consent? Both offer cookie scanning and consent banners, and Termly includes an auto-blocker. Automated scans can miss or miscategorize cookies, so manually review the results after setup.
Related guides
- Best AI Website Accessibility Tool in 2026
- Best AI Contract Review Tool for Small Business in 2026
- AI Tools for Legal & Compliance in 2026
- Explore Business tools
*Ratings and pricing reviewed monthly. Last updated October 2026.*
Bogdex · Founder & editor, woska
Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list.