Miro is the best pick for the broadest whiteboard platform that scales to organizations running workshops across hundreds of users, FigJam is the best pick for teams already living inside Figma, and Whimsical is the best pick when you want a clean, fast canvas without learning a complex tool. All three now have AI built in for turning a messy brainstorm into organized clusters, summaries, and next steps — the differences are scale, ecosystem fit, and how much complexity you actually want.
Where Miro wins
Miro is the default for organizations running customer journey workshops, retrospectives, design sprints, and async strategy sessions across large, distributed teams. Its AI features help cluster sticky notes, summarize discussions, and generate diagrams from a prompt. Choose this when you need one whiteboard platform that scales across an entire company, not just one team.
Where FigJam wins
FigJam is Figma's collaborative whiteboard, and it's the better choice specifically for teams already living in the Figma ecosystem — boards, frames, and components move seamlessly between FigJam and Figma Design. If your product and design work already happens in Figma, FigJam removes the friction of switching tools for brainstorming.
Where Whimsical wins
Whimsical wins when you want a whiteboard without the learning curve: smaller, faster, and exceptional specifically for diagrams, flowcharts, and lightweight collaboration rather than sprawling workshop boards. Choose this if Miro feels like more tool than you need for straightforward planning and mapping.
Quick comparison
| Tool | Starting price | Core job | Best fit |
|---|---|---|---|
| Miro | From $8/mo | Broadest whiteboard platform | Large teams, workshops at scale |
| FigJam | From $3/mo | Whiteboard inside Figma | Teams already using Figma |
| Whimsical | From $10/mo | Clean, fast canvas | Lightweight diagrams and flows |
Which one should you use?
Choose Miro if you're running workshops or retrospectives across a large or distributed team. Choose FigJam if your team already works inside Figma and you want brainstorming to live in the same place. Choose Whimsical if you want fast, simple diagramming without the overhead of a bigger platform.
FAQ
Do I need a whiteboard tool if my team already uses a project management tool? Yes, usually — project management tools track tasks and status, while a whiteboard is built for the messier, earlier stage of mapping ideas and relationships before they become discrete tasks.
Can these tools replace an in-person whiteboard entirely? For remote and hybrid teams, yes for most planning and brainstorming work. In-person whiteboards still have an edge for fast, informal sketching in the same room, but async and hybrid teams get more value from a digital one.
Which is best for a solo user, not a team? Whimsical's simplicity makes it the most pleasant to use solo — Miro and FigJam are both built with team collaboration as the primary use case and can feel like overkill for individual planning.
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*Ratings and pricing reviewed monthly. Last updated October 2026.*
Bogdex · Founder & editor, woska
Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list.