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Comparison

Apollo vs Clay For Sales

A concise buyer-focused comparison: quick verdict, pricing, best-fit use cases, and which tool to try first.

Quick verdict

Clay first, then compare cheaper options.

Start with Clay if you want the strongest fit from this shortlist. Use Apollo.io when you are still testing the workflow or need a lower-risk first step.

Best first pickClay · $149/mo · sales and opsBest lower-risk testApollo.io · Freemium · sales and ops

Decision snapshot

Best fit by workflow

Clay

Best first pick

Apollo.io

Best lower-risk test

Tome

Best lower-risk test

Gong

Best specialist option

Price and use-case ladder

Clay

sales and ops

$149/mo

Apollo.io

sales and ops

Freemium

Tome

sales and ops

Freemium

Gong

sales and ops

Custom

Comparison table

ToolPricingBest forWhy it mattersAction
Clay
$149/mosales and opsBest first pickReview
Apollo.io
Freemiumsales and opsBest lower-risk testReview
Tome
Freemiumsales and opsBest lower-risk testReview
Gong
Customsales and opsBest specialist optionReview
11x.ai
Custommulti-step workflowsBest for automationReview

Clay

Business & Sales

$149/mo
4.5(395)Updated Mar 2026

Builds enriched lead lists and personalized outreach workflows by combining data sources, AI, and automation.

Native AI

Apollo.io

Business & Sales

Freemium
4.6(90)Updated May 2026

Combines prospecting data, sales engagement, and AI assistance for outbound teams building pipeline.

Powered by AI

Tome

Business & Sales

Freemium
4.6(197)Updated May 2026

Creates presentation drafts and visual narratives from prompts when you need a starting point for a deck.

Native AI