Semrush isn't one AI tool — it's three, bundled into the same subscription, each solving a different problem for a marketing team. ContentShake AI turns a keyword into a published-ready article, SEO Writing Assistant scores and improves a draft you already wrote, and the AI Visibility Toolkit tracks how often your brand actually gets mentioned in ChatGPT and other AI answers instead of just tracking Google rankings. Most searches for "Semrush AI" land on marketing pages that blur these together — worth knowing which one solves your actual problem before you go looking for it inside the dashboard.
The three, in one line each
ContentShake AI takes a target keyword and generates a full article draft — outline, sections, and SEO metadata — built to get a content calendar moving faster than starting from a blank page.
SEO Writing Assistant scores a draft you've already written against top-ranking competitors for readability, tone, originality, and SEO, and flags exactly what to change before you publish.
AI Visibility Toolkit tracks how often — and how favorably — your brand gets cited in AI-generated answers across tools like ChatGPT and Perplexity, which traditional rank tracking has no way to measure.
Where each one actually fits your workflow
ContentShake AI wins when the bottleneck is volume — a content calendar with more slots than writers to fill them, where a strong first draft saves real hours even after a human edit pass. SEO Writing Assistant wins at the opposite end of the process: it doesn't write anything, it grades what's already written, which makes it the tool for teams with writers who need sharper on-page optimization rather than more raw output. The AI Visibility Toolkit solves a newer problem neither of the other two touches — as more searches get answered directly inside an AI chat instead of a list of blue links, a marketing team needs to know if their brand is even part of that answer, and this is the piece of Semrush built specifically to measure that.
A team running content at scale typically uses ContentShake to draft, SEO Writing Assistant to polish before publishing, and the AI Visibility Toolkit as a standing report to check whether the traffic story is shifting from search clicks to AI citations — three different jobs, one subscription. If your team's actual gap is scoring existing drafts rather than generating new ones, see our full best AI tool for SEO content writing comparison for how Semrush stacks up against dedicated writing-first tools.
Quick comparison
| Tool | What it does | Best fit |
|---|---|---|
| ContentShake AI | Keyword → full article draft | Filling a content calendar faster |
| SEO Writing Assistant | Scores and improves an existing draft | Sharpening on-page SEO before publishing |
| AI Visibility Toolkit | Tracks brand mentions in AI answers | Measuring visibility beyond search rankings |
Which one should you use?
Start with ContentShake AI if your content calendar is the bottleneck and you need drafts moving faster. Use SEO Writing Assistant on top of that (or with content from any writer) to catch what a first draft misses before it goes live. Add the AI Visibility Toolkit once you want an actual number on how your brand shows up in AI answers, not just where it ranks on a results page — a question a growing share of marketing teams currently have no good way to answer.
FAQ
Do I need a separate plan for each of these three tools? No — all three ship inside the standard Semrush subscription tiers, not as separate add-on products, though usage limits (like ContentShake generations per month) scale with plan level.
Is the AI Visibility Toolkit the same thing as rank tracking? No. Rank tracking measures where you appear in traditional search results; the AI Visibility Toolkit measures whether and how you're cited inside AI-generated answers, which is a fundamentally different (and newer) kind of visibility.
Can ContentShake AI replace a content writer? For a first draft on a well-defined keyword, often yes as a starting point — but most teams still run a human edit pass before publishing, treating it as a speed tool rather than a full replacement.
Related guides
- Part of our complete guide: AI Tools for Marketing Teams
- Best AI SEO Tool in 2026
- Best AI Tool for SEO Content Writing in 2026
- Explore Marketing tools
*Ratings and pricing reviewed monthly. Last updated August 2026.*
Bogdex · Founder & editor, woska
Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list.